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Clareton Business Digest (February 8)-Many companies, especially those that sell mid-priced apparel brands, have embraced an interesting strategy. Instead of focusing on local and regional markets for their products, they purposely diversify their retail locations. For example, instead of opening ten stores across East Asia, the companies may opt to limit locations in East Asia to only a few, while adding new ones in Latin America or the Middle East. As Chester Mau, a marketing consultant, explained, "This approach serves as a buffer against economic downturns or periods of slower growth in any one geographical area." Some of the companies already pursuing this strategy include Charisma Fashions and The Baby's Closet. With its planned April move into the Latin American market, Lolo Sportswear will follow suit. ===== FOR IMMEDIATE RELEASE June 13 Contact: Maura Keele, mkeele@lolosportswear.com (Clareton) -Lolo Sportswear announced today that Joseph Chakata will become its new chief executive officer. Mr. Chakata will assume responsibilities in July. He previously served as CEO for eight years at the leading fashion design firm Colorspright, Inc. Mr. Chakata will replace Shirley Alden, who founded Lolo Sportswear and then served as its CEO for eighteen years. Remarked Ms. Alden, "I am pleased to be leaving Lolo Sportswear in such capable hands. The company is ready for its next big chapter." The leadership transition comes after the successful launch in April of the company's first overseas stores. An additional expansion is planned for the end of the year. ===== *E-mail* To: Shirley Alden <salden@mailenvoy.com> From: Joseph Chakata <jchakata@lolosportswear.com> Date: September 10 Re: News Dear Ms. Alden, I recently learned from our mutual friend Chester Mau that you are ready to begin another commercial venture, this time in the furniture industry. I am sure that it will be a huge success. Please accept my congratulations. Best wishes, Joseph Chakata

Why should a company use the business strategy described in the article?

To fill leadership positions more quickly

To increase a brand's visibility

To create a more diverse workforce

To avoid dependence on a single region

Explanation:

Đáp án đúng là D (To avoid dependence on a single region - Để tránh phụ thuộc vào một khu vực duy nhất). Bài báo giải thích rằng chiến lược này "serves as a buffer against economic downturns or periods of slower growth in any one geographical area" (đóng vai trò như một vùng đệm chống lại suy thoái kinh tế hoặc thời kỳ tăng trưởng chậm ở bất kỳ khu vực địa lý nào). Điều này cho thấy mục đích chính là để tránh phụ thuộc vào một khu vực duy nhất.

A. To fill leadership positions more quickly (Để lấp đầy các vị trí lãnh đạo nhanh hơn)

B. To increase a brand's visibility (Để tăng khả năng nhận diện thương hiệu)

C. To create a more diverse workforce (Để tạo ra lực lượng lao động đa dạng hơn)

D. To avoid dependence on a single region (Để tránh phụ thuộc vào một khu vực duy nhất)