TOEIC ETS

KARLINGA BEACH (December 4)-More resources need to be allocated to promote cultural tourism to the region, officials from the Karlinga Beach Tourism Department (KBTD) concluded at a planning meeting held yesterday. The department also drafted a new marketing campaign, titled "Connect with Karlinga Beach," that will highlight the region's rich history and culture. "Everyone agreed that, moving forward, we should focus less on advertising traditional beach activities and more on new eco-friendly tourist activities," said Tourism Director Arnold Bhatt. During the meeting, Mr. Bhatt gave a presentation in which he analyzed the results from an online questionnaire designed by students from the region's university. Respondents included both local residents and tourists. In one key result, more than 80 percent of all respondents agreed that there should be more emphasis on promoting eco-friendly tourism. In another finding, more than 75 percent of surveyed tourists indicated they would like to see a wider selection of locally sourced, organic food options. "For me, the tourists' response was unexpected," said Mr. Bhatt. "But, looking at the full picture, it makes sense, as there are many family farms on the land near the beach." The insights from the survey are welcome news for Kathy Li, who operates the KLP Organic Farm. Its grocery store, located on the farm property, is stocked year-round with fresh, seasonal, organically grown produce. In the future, if tourist visits increase, Ms. Li plans to offer prepared foods and beverages.

What is the main purpose of the article?