TOEIC ETS

To: Marcella Wairimu <m.wairimu@theushindigroup.co.ke> From: Henry Bunyasi <h.bunyasi@theushindigroup.co.ke> Date: 3 February Subject: Survey Dear Ms. Wairimu, The management team has asked us to find out how satisfied our clients are with our digital marketing services. To that end, we will conduct a survey during the month of April. Given your expertise in survey design and analysis, I would like you to develop a customer satisfaction survey that includes an evaluation of the digital marketing services we advertise on our Web site. It will be sent to each of our longtime clients here in Kenya. Please have a draft ready by 17 February and distribute it to the members of the management team for their review. You and I will present the draft at the management team's meeting on 23 February at 2:00 P.M. Regards, Henry Bunyasi ===== https://www.theushindigroup.co.ke/services_survey About Us | Services | Plans and Pricing | Company News Satisfaction Survey 1 May At The Ushindi Group, we strive to provide you with top-quality marketing services. That is why we are asking our longtime clients to complete this short survey about our digital marketing services. With the information you provide, we can identify areas for improvement. Please submit your responses on or before 19 May. Thank you for helping us to serve you better. Please type one of the following values into the appropriate box for each service. 1 = very dissatisfied, 2 = dissatisfied, 3 = no opinion, 4 = satisfied, 5 = very satisfied Digital Marketing Services A. Advertising on social media B. Content creation, including written content, photos, and videos C. E-mail marketing to existing and potential customers D. Web and mobile app development and design Client name (optional): ===== https://www.theushindigroup.co.ke/companynews About Us | Services | Plans and Pricing | Company News Improvements to Our Services In response to customer feedback, The Ushindi Group will introduce a new e-mail marketing strategy on 15 July. Our new focus will be on triggered e-mails. Triggered e-mails are sent out automatically based on customer behaviour and have a much higher response rate than traditional marketing e-mails. Triggered e-mails help companies turn casual buyers into loyal customers. We anticipate that this change will result in a noticeable increase in repeat customers for our clients. The price of our services will remain the same. For more information, you may contact your marketing account manager directly, call The Ushindi Group at 0800 205 555, or send an e-mail to info@theushindigroup.co.ke.

What is stated about Ms. Wairimu in the e-mail?