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Survey: Consumers Prefer Physicall Stores A recent consumer survey has shown that 33% of respondents prefer to touch the products they intend to purchase. Moreover, 61% of those surveyed said they are likely to spend more when shopping at a brick-and-mortar store rather than at an online store. These data, backed up by other consumer preference studies, are causing many merchants who generate all their revenue from online sales to open physical stores as a supplement to their online presence. The advantage of a physical space is that it helps retail owners build brand loyalty. "In terms of convenience, nothing beats online," says Marlene Fitzroy, who owns Toddles, a children's store in Shelburn, and an online site, toddles.com. "But a physical space fosters a sense of community that keeps local customers coming back and attracts new ones." Ms. Fitzroy, a frequent speaker at local business events, is not only a strong supporter and promoter of customer engagement. She also practices what she preaches. "Four times a year, we host a special sales event during which children can enjoy themselves with a variety of activities," she said. "These events are a hit with both the children and their parents. And even if the parents don't buy anything on such occasions, the next time they need a children's toy, game, book, or puzzle, they'll probably think of us." ===== Shelburn Business Coalition (SBC) Businesspeople from Shelbum and the surrounding area are invited to join us at the Shelburn Convention Center on October 8 for our annual Business Summit. Our keynote speaker this year will be Mr. Hansraj Deshpande, founder and CEO of Wintereden Hoteliers. Other speakers, all local business owners, are Ms. Omodele Akindjo, Ms. Marlene Fitzroy, Mr. Jasper Klinkhamer, and Mr. Alvin Liu. Topics to be covered include building a strong workforce, establishing a line of credit, engaging with customers, and attracting venture capital. By registering for this event, you will automatically be added to our e-mail list. Please visit our Web site, www.shelburnbusinesscoalition.org, for the full schedule. ===== *E-mail* To: Vaughn Sgammato <vsgammato@opalmail.com> From: Irene Warga <irenewarga@shelburnbusinesscoalition.org> Date: September 15 Subject: Your confirmation Dear Mr. Sgammato, Shelburn Business Coalition thanks you for registering for our Business Summit. Your confirmation number is R56690. As a reminder, please note that the convention center underground garage will be closed for maintenance on October 8. Therefore, please park your car in the public parking area across the street. At the end of the summit, you will receive a voucher to cover the parking fec. We look forward to seeing you. If you have any questions, please contact me at 555-0138. Yours very truly, Irene Warga, Event Coordinator

According to the article, what action is being considered by many online sellers?