TOEIC ETS

From: Madalyn Kerluke <mkerluke@karabel.ca› To: Omar Niklaus ‹oniklaus@karabel.ca>, Jay Toncic <jtoncic@karabel.ca> Date: Friday, 3 February 2:16 P.M. Subject: Taste-test results Attachment: U Fatior Labs survey results Hi, Team. I just received the 24-26 January survey results from Fatior Labs for our new ice-cream taste test. As you can see from the attached document, the results are very disappointing We sent the four flavours that we considered to be the best, but none of them received high enough ratings to advance to the next stage of development. Most of the reviews were consistent among the 92 taste-test participants in our target market of consumers ages 25 through 40. It's not a big problem if a product gets low scores in colour in the testing phase, since we can easily adjust that in the laboratory. But we should never be sending out samples that are getting scores lower than 3 in the taste category. I would like to meet at 9 A.M. on Monday (6 February) to figure out how to proceed. There is one flavour we may be able to work with if we make a few adjustments, as suggested by most of our taste testers. We will also need to get some new flavours to Fatior Labs no later than 1 March if we are going to get a new ice cream on the Preston Grocers freezer shelves by the beginning of June. Madalyn Kerluke ======== Fatior Labs Consumer Taste-Testing Survey Date: 24 January Company: Karabel Industries Participant number: 54 Directions: You will be given a 45 g sample of 4 different ice creams. Please rate the taste, texture, sweetness, and colour of each ice cream on a scale of 1 (very unpleasant) to 5 (very pleasant). Please write any additional comments below. Flavour. Taste. Texture. Sweetness. Colour Lemon. 2. 3. 2. 4 Mango. 3. 3. 2. 1 Salted Caramel. 2. 1. 1. 5 Peanut Brittle. 3. 4. 2. 2 Comments: The fruit-flavoured ice creams were surprisingly sour. I did not care for them at all. I think the Peanut Brittle has the most potential, but it's missing something. I bet that adding chocolate swirls or brownie bits would make it a winner.

What does the e-mail indicate about Karabel Industries ice cream?