TOEIC ETS

W-Br: Hello. I'm calling to discuss the men's suit and coat store that you want to open. M-Cn: Thanks for returning our call. My cousin and I are both on the line. M-Au: Yes-thanks. At first, we were just going to open the business without any advertising. M-Cn: Right. But then we consulted a friend in the retail industry. He said a strong advertising campaign makes a difference and referred us to you. W-Br: He's right. You need to advertise your store before it opens. M-Au: Have you looked at the information we sent? W-Br: Yes, and here's what I think: first, you should emphasize the fact that this will be a family-run business. Local customers will appreciate that.

What kind of business will the men open?